branding
Whether you need to develop a brand for your new endeavor or invest in a much-needed identity update, we excel at brand identity development. We cover all the integral parts of creating a brand and then equip you with essential elements to implement your look, voice, and messaging into your day-to-day marketing, promotions and operations.
Essential branding elements:
- tone of voice & vocabulary
- logo
- color palette
- messaging – positioning line + tagline
- font families + type treatments
- additional imagery + icons
- market positioning
Initial branding applications:
- style sheet or guide
- various usable brand files
- digital elements – profile pics + icons
- stationery packages – email signature to business cards
- image direction + style
Ask us about the “magic PDF” to ensure everyone inside of your organization is a brand ambassador!
multi-dimensional because no size fits all
Aerologic Marketing provides cost-effective, creative, and fruitful marketing solutions, often in lieu of a full-time employee or traditional agency. All client relationships vary based on client needs, goals, and budgets. Our consultant-based collaboration keeps us agile and relevant for businesses and organizations ready to invest in their future. Helping grow B2B customers, reaching a niche consumer, or managing critical internal communications require nuanced skills. We determine our success in being able to measure and exceed our client’s campaign or project projections and expectations.
cosmic community collaboration
building relationships
Our best relationships are built by asking questions, learning as much as possible, mutual respect, and standing together! As we better understand your brand identity and voice, our relationship becomes seamless, optimizing efficiency and efficacy. We can be your marketing partner – an extension of your in-house department, a remote communications team tackling either project work, or providing full-service marketing support.
break through planning
“It Factor” may not be scientific, but it is definitely measurable. Through every stage of campaigns or development, our marketing team concentrates on emotional and informational messages that resonate with your audience. Strong digital marketing plans include SEO strategy, paid search plan, relevant social media, and a user-friendly website. We work hard to make the process more effective and offer analytic reporting to plan next steps.
strategic content development
The average person views up to 10,000 branding and advertising messages each day. Curated content is essential to compete for your customers’ valuable attention successfully. Engaging, relevant content is a timely, compelling, impactful must-have in the digital marketplace. We tackle the heavy lifting through research, organizing, writing, planning, and publishing. Content strategies are investments of time and money that pay off in measurable ROI.
We love all of the work Aerologic Marketing does for us! What an awesome team. We always know that we will be in good hands.
~ small business owner
transportation + logistics industry, B2B + B2C
Our company outgrew our original, simple website. Team Aerologic worked with us to develop a user-friendly website that reflected our brand. With their foresight and planning, we know we have a functional and expandable site. We are grateful for their knowledgeable team. Our investments are paying off with SEO strategies to help make our website a marketing tool to grow our business.
~ communications director
legal + real estate + international business, B2B
Elizabeth and her team helped guide us toward a more professional marketing program. They helped design our website and taught us things like color science and things we had never thought of. Throughout the process, they clearly communicated the budget – and helped us stay on budget. This was good for us as a company that did not have a clear approach to marketing.
~ marketing + inventory, e-commerce manager
wholesale industrial company + retail design industry, B2B + B2C
Aerologic has the unique ability to keep all the important factors of a marketing project in mind as the concepts are being developed. The great thing about our marketing effort is that it actually works! They can take the spark of an idea, develop it within the brand … keeping in mind the audience and thinking about the outcome to bring it all together. Your brand is in good hands!
~ owner, managing partner
healthcare consulting, B2B + B2C
The creativity that you get when you work with Aerologic is second to none. It always amazes me that we can be talking about some completely boring aspect of the banking industry, and they come back and present it in some way that is new and fresh – something our customers are going to love. The ideas tell exactly the story we were trying to tell and get the point across by taking a vision and putting a whole plan together. It’s always satisfying to work with the Aerologic Team.
~ vp marketing + communications
financial + lending + banking industry, B2C + B2B
Working with Elizabeth and her team at Aerologic Marketing is just amazing. I am a super black-and-white business-minded person, and they bring all the creativity, energy, and ideas that we’re missing. I absolutely love working with their team – the absolute best!
~ small business executive
Insurance industry, B2C + B2B