For strong B2B opportunities in business development your social media presence does matter.
Remember your decision makers are getting younger and younger. Right now – today – some kind of social plan is essential.
SEE THE BIGGER PICTURE
Think of social selling as a soft sell approach. LinkedIn says, “It’s a long term strategy and more like a marathon, rather than the traditional sales process, which is more like a sprint.”
CHANGE YOUR MIND
A recent survey by CSO Insights states that 31% of B2B professionals said that social selling allowed them to build deeper relationships with their clients.
For better or worse, social media should be part of your B2B growth process.
EASY TIP #1
As a leader in your organization, make sure you have a current photo and accurate information on your personal LinkedIn page.
EASY TIP #2
If you are interested in making sure your business development team can utilize social media, take the time to complete as much information as possible on your organization’s LinkedIn page.
EASY TIP #3
Task someone in your organization to secure your company or organization’s handles or user names on all social media platforms, even if you are not ready to engage with your B2B audience on Facebook or Instagram yet. Consider this part of your brand!
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